Prepare your Ears for Writing SEO



Content Marketing v Link Building

There are discussions into the importance of content marketing with regards to link building and how content has always been the core of linking — but how much more important rich content is to the other pillars of digital marketing.

In this particular episode of Search & Deploy, host Loren Baker discusses the importance of SEO in content marketing and how content marketing’s true potential is only unlocked when various digital marketing stakeholders combine forces to build the best content out there.

After discussing creating content that helps an entire company, Loren explains ways to distribute that content using internal and third-party channels, including email and social media, to spread a brand’s storytelling to the advocates who matter most, the customers.

Click Here to Listen to this discussion

via: Content Marketing Means Much More to SEO Than Link Building

How about Your Content? Do You have to actually Like it?

Examine your writing like an Editor-in-Chief to keep your audience engaged and to continue growing as a content creator.

In this 14-minute episode, discover why you should let go of your preferences to become a more mature writer, as Host Stefanie Flaxman discusses:

  • How to experiment with your writing to achieve a new level of maturity
  • Where we can discuss your favorite words
  • Why preferences are dangerous
  • Stefanie’s favorite word (and why)
  • Why you won’t like Stefanie’s favorite word if you’re not creative

Click Here to Listen

via: What’s Your Favorite Word?

Rainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand business advice from experts, whenever and wherever you want it.
No one wants to write dull, lifeless copy that lulls even the most hyper people to sleep. Certainly not you, right? But why do we find it so hard to write what we want to say in the least amount of words — and still maintain potency?

It’s not easy because we tend to fall in love with what we write. We fear cutting out anything important. No matter how dead it is.

But how do we distinguish between the living words and the dead words? How do we identify the enticing sentences from the repulsive ones? It’s almost like we need someone to get in our faces and tell us.

Luckily, for you, America’s greatest living playwright is about to drill you.

In this 10-minute episode of Rough Draft with Demian Farnworth, you’ll discover:

  • What to do if your copy is compelling but too slow
  • What happens when you confuse features and benefits
  • How to keep your first sentence from sabotaging your article
  • The one rule about your hero you can’t forget (or people will neglect what you write)
  • What silent films can teach you about great copy
  • The only question that really matters

Click Here to Listen

via: The 8 Rules of Ruthless Editing from David Mamet

Why you shouldn’t let SEO companies handle your Google Adwords campaigns and How most marketing agencies don’t “teach” their clients—

This is a long term problem for organizations truly trying to understand an Inbound and Content Marketing. Join this Fast and Furious Discussion, via: Mad Marketing 54: The Problem with Marketing Agencies and Why Periscope is Amazing for Speakers

How does a company develop a comprehensive content strategy that serves millions of customers and thousands of enterprise-level partners? Kevin Green, from Dell, explains in this interview how he leads one of the most complex content-juggling acts in the business world:

Mark: In an era when content is beingcommoditized, how do you continue to look to an enterprise content strategy as a source of competitive advantage for your global business?

Kevin: I think this will depend on a deeper reliance on data and technology. I think when we look at the changes in the platforms and evolving ways people use information, there’s more we can do. There are more ways to connect in this ecosystem of social networks — connect people to our own experiences.. There’s a value in those relationships, and we need to focus on those connection points. That’s the only way to realize a long-term return on our content investment.

Mark: I imagine that in an enormous company there is this content dance that must go on. You are getting pull from internal customers, but you also need to be pushing on the edges of these new ideas you mentioned. Is the pull or the pushdeterminingyour content strategy? Do you primarily lead or respond?

Kevin: It’s really a balance of both, and I would add a third component that determines our strategy and that is economic optimization.

The assets of the content you create are significant and complex, especially in a global enterprise..

The information density you have written about in your Content Shock piece is real. One result is that access gates are being put into place. It’s becoming a pay-to-play environment. Content strategy is more about the connection than the content now. The content is a given. I don’t believe that we should be paying to build somebody else’s audience. Not only just in social, but even across traditional publishers.

Mark: One of the things I admire about you is that you were one of the first people I worked with that understood the importance of social influence. How does that connect to your content strategy today?

Kevin: My view has been formed by having been in the space for over a decade and from being a successful blogger early on. I’ve always appreciated the tremendous level of effort that goes into creating content and the skills required to do that.

Mark: That connects to your influencer comments too. How do we align with their themes and what they like to share? How do you create content that makes them look cool? Relevant? Informed? That’s what will deliver that ignition.

Kevin: Very true. And you have to deliver it in a format that is not going to be outdated in a week.

What my team is really focused on is, not the bright, shining new object, but presenting things in a way that is captivating and immersive. What we are trying to do is, and I don’t like the term “tools,” because tools sounds too utility-based, but we want to create an immersive experience that allows people to experience and engage and share with us, and there are things that we’ll give back to you.

We need to get past the “Click. Consume” and lead to “Click. Consume. Click. Share. Click. Consume. Click. Share.” How do you create that environment? That’s what we are really trying to expand on.

via: The art and science of developing an enterprise content strategy



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